Creating cross-cultural connections through guided tours
Context Travel is a global tourism brand that connects curious and passionate travelers with a network of local experts. When taking a private Context Travel tour, travelers are led on unique, perspective shifting walks of some of the most historic places on the planet.
We helped Context Travel drive their next stage of growth by providing a brand refresh, content and messaging strategy, and redesign of their online marketplace. One of the signature goals was to highlight Context’s unique network of local experts with immersive videos and profiles, and to connect them with travelers who have a passion for learning. Working closely with the spirited Context team, and going on a few tours ourselves, helped inspire their new tagline: Tours for Travelers Who Love to Learn.