Smashing the menopause taboo
We’ve had the pleasure of working with Alessandra Henderson, Jannine Versi, and the great team at Elektra Health, bringing a modern approach and evidence-based expertise to menopause care. With over 50 million women in the US currently navigating menopause, we value partnering with Elektra to develop and deliver care solutions to this massive and underserved need.
BRAND & MARKETING
We developed the brand’s identity and produced a comprehensive brand book that allows anyone on the Elektra team to move quickly and easily to create new experiences. Encompassing both design and messaging guidelines, the brand book set foundations for how Elektra should look, feel, and sound across different platforms.
We’re also proud to have worked closely with Alessandra and Jannine on their World Menopause Day marketing campaign — we stood up a few web pages along with supporting social media posts that shined a spotlight on trailblazers who are breaking taboos and reimagining menopause.
Alessandra henderson, CEO, elektra health
We designed and launched Elektra’s marketing website with development help from Degordian. The goal of the online experience was to support customer journeys and overall business strategy, enabling Elektra to validate the value proposition of a self-service digital health experience. The website was rich with content including in-depth symptom pages, real stories from women, and various guides to help navigate menopause. We created social media assets to support the launch announcement with Elektra rolling out posts over a sustained period to drive continuous traffic to the new website.